HYUNDAI | JUNG VON MATT
IONIQ 5 Robotaxi
Trained by the Unexpcted
Hyundai’s groundbreaking robotaxi doesn’t just navigate the chaotic, unpredictable streets of Las Vegas – it learns from them too. And if it can handle Vegas, then surely it’s ready for anything.
The first awareness campaign for Hyundai’s autnomous EV uses the colourful characters and wild reputation of Vegas to showcase the robotaxi’s technology – with no complex jargon or images of the car itself. The aim was to make a campaign that anyone can understand, whether they know about driveless tech or not.
4 x Bronze | Clio Awards 2024
1 x Gold | Mad Stars 2024
2 x Shortlist | Spokes Asia 2024
Lürzer’s Archive | Issue 226