HYUNDAI | JUNG VON MATT
PONY
The Next Chapter
As part of Hyundai’s Heritage month, we created a documentary film that takes viewers right back to Hyundai’s beginnings. From there, we travel to the present, to show how the first car they created, the Pony, grew into an icon, shaped South Korea and influenced Hyundai’s modern-day models.
Filmed in Seoul and Italy, the documentary features interviews with automotive design maestro, Giorgetto Giugiaro, and USA CEO, Jose Muñoz, as well as footage from Hyundai and South Korean historical archives.
Concept development
Storyboard
Voiceover script
Social media assets