HYUNDAI | JUNG VON MATT
PONY COUPE CONCEPT
The Ad That Should Have Been
Designed in the 1970s by Giorgetto Giugiaro, the Hyundai Pony Coupe Concept was instantly iconic. Then it got lost. Unil now.
Bacause in 2023, Hyundai remade it, with the legendary Giugiaro once again at the drawing board. So to celebrate, we gave it the 1970s print advert it never got in the 1970s. This is The Ad That Should Have Been.
Carefully crafted to replicate the golden age of automotive print advertising, The Ad That Should Have Been ran in international newspapers and magazines, introducing the Coupe Concept to a new audience and serving up a healthy dose of nostalgia in the meantime.
1 x Silver | ADC Germany
WINNER | iF Design Award 2024
‘Best of the Best’ | Red Dot Awards 2024