MINI | JUNG VON MATT
MINI Countryman
The MINI Countryman campaign “Add Inspiration” builds on 2016s “Add Stories”. The film saw us journeying from city into wilderness – and from reality into the imagination.
The campaign was due to run in early 2020, however production was pushed back and the content had to change quite dramatically in light of the pandemic.
Concept
Storyboard
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