HYUNDAI | JUNG VON MATT
HYUNDAI
Kulture Stories
K-Dramas, K-Pop. K-Beauty... K-Culture has firmly established itself on the global stage. But there are so many more sides to modern-day Korean culture that are less visible on our streaming services and social media – like the growing trend of young Koreans re-connecting with their traditional roots. So with Hyundai, a brand rooted in Korean culture, we travelled to Seoul to witness this meeting of old and new first hand, and the joyful interactions were immortalised by famed korean photographer Min Hyunwoo.
Concept development
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