HYUNDAI | JUNG VON MATT
HYUNDAI
Bubble NEXO
In 2021, Hyundai approached us with a challenge: How can we talk about hydrogen-powered cars in a way that cuts through all the noise being made by electric?
The answer was bubbles.
Working with Berlin design studio Neulant van Exel, we created a one-of-a-kind NEXO that blows bubbles as it drives – to bring some attention to an innovative, green fuel. The main film was accompanied by a social campaign focused on Hyundai’s Instagram account.
Watch the film “Life is in the Air”
Concept development
Storyboard
Script
Case film