HYUNDAI | JUNG VON MATT
HYUNDAI
Artlab x Spot
Can art change the world? This is the question we asked in our campaign for Hyundai Artlab, which we shot in Seoul in Summer 2022. For the project, South Korean artists Moon & Jeon collaborated with Spot the robot to spread an important message about atmospheric carbon.
Spot also joined in the social media campaign surrounding the film’s launch, to have a little fun and get more people talking about carbon.
Concept
Storyboard
Production & Interviews
Social media