HARVEY
WILKS
Senior
Creative
Copywriter
Hello,
I’m Harvey, a Creative Copywriter based in Berlin.
I have worked in London, Copenhagen and, since 2016, in Berlin for agencies including Publicis, Jung von Matt and antoni. My work has been awarded at festivals internationally.
Here’s a selection.
hjnwilks@gmail.com
MERCEDES-BENZ | ANTONI
MERCEDES-BENZ
Time Well Spent
We spend around two years of our lives inside a car. That’s a long time, so it makes sense that the car you drive is designed for quality time.
This was the message behind the 2025 Mercedes-Benz brand campaign ‘Time Well Spent’, which aimed to tell emotional and authentic stories, and show just a few of the many ways people spend time in their electric Mercedes-Benz.
NIVEA | JUNG VON MATT
NIVEA
Melanoma Plaster
Melanoma is the deadliest form of skin cancer. Not because it’s incurable, but because not enough people check their skin for the early signs – so it spreads.
Working with Nivea, we transformed simple, everyday plasters into a powerful reminder for people to check their skin, complete with a specially designed box, that guides through the different symptoms.
The Melanoma Plaster was recognised at the following 2022 awards:
Concept development
Packaging copy
Case film script
HYUNDAI | JUNG VON MATT
IONIQ 5 Robotaxi
Trained by the Unexpected
Hyundai’s groundbreaking robotaxi doesn’t just navigate the chaotic, unpredictable streets of Las Vegas – it learns from them too. And if it can handle Vegas, then surely it’s ready for anything.
The first awareness campaign for Hyundai’s autnomous EV uses the colourful characters and wild reputation of Vegas to showcase the robotaxi’s technology – with no complex jargon or images of the car itself. The aim was to make a campaign that anyone can understand, whether they know about driveless tech or not.
1 x Gold | Mad Stars 2024
4 x Bronze | Clio Awards 2024
2 x Shortlist | Spokes Asia 2024
Lürzer’s Archive | Issue 226