Hello,

I’m Harvey, a Creative Copywriter based in Berlin.

I have worked in London, Copenhagen and, since 2016, in Berlin for agencies including Publicis and Jung von Matt. My work has been awarded at festivals internationally.

Here’s a selection.

                                                                                       

                                                                                   hjnwilks@gmail.com

NIVEA  |  JUNG VON MATT

NIVEA
Melanoma Plaster

Melanoma is the deadliest form of skin cancer. Not because it’s incurable, but because not enough people check their skin for the early signs – so it spreads. 

Working with Nivea, we transformed simple, everyday plasters into a powerful reminder for people to check their skin, complete with a specially designed box, that guides through the different symptoms. 

The Melanoma Plaster was recognised at the following 2022 awards:



Concept development
Packaging copy
Case film script 

HYUNDAI  |  JUNG VON MATT

IONIQ 5 Robotaxi
Trained by the Unexpcted

Hyundai’s groundbreaking robotaxi doesn’t just navigate the chaotic, unpredictable streets of Las Vegas – it learns from them too. And if it can handle Vegas, then surely it’s ready for anything.

The first awareness campaign for Hyundai’s autnomous EV uses the colourful characters and wild reputation of Vegas to showcase the robotaxi’s technology – with no complex jargon or images of the car itself. The aim was to make a campaign that anyone can understand, whether they know about driveless tech or not.

4 x Bronze | Clio Awards 2024
1 x Gold | Mad Stars 2024
2 x Shortlist | Spokes Asia 2024
Lürzer’s Archive | Issue 226

HYUNDAI  |  JUNG VON MATT

IONIQ 5 Robotaxi
Driving License

People still do not trust autonomous driving. But Hyundai has created one of the most advanced self-driving cars in the world, the IONIQ 5 Robotaxi. And they wanted to show people just how advanced it is... so they made it pass a driving text. 

With over 20 millions views online, the film shows us what happens when a driverless car is put through a driving test in one of the world’s most hectic cities, Las Vegas. It also shows us just how life-changing autnomous driving could be for many people.

1 x Bronze | New York Festivals 2024
2 x Bronze | LIA Awards 2024
‘Best of the Best’ | Red Dot Awards 2024
Shortlist | D&AD
Shortlist | The One Club

AND...

MORE IDEAS

I thought I would include some of the ideas that were loved but sadly never made – to show my thinking and the kinds of creative projects I’d like to have a chance to work on in the future. 

And who knows, maybe there’s life in them yet.